The Keurig 2

question 12

True/False

The Keurig 2.0 case study of consumers complaining about being forced to use nothing but official company coffee pods in the coffee maker demonstrates that if a company ignores complaints on social media,they will eventually go away.Responding to the critics would have just prolonged the problem.

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Definitions:

Pasteurization

A heat treatment process applied to food and drinks to kill harmful microorganisms and extend shelf life without significantly altering the taste or nutritional value.

Sterilizing (Autoclave)

A process of killing all microorganisms, including spores, on tools or equipment by using high pressure and steam in a device known as an autoclave.

Boiling

The rapid vaporization of a liquid when it is heated to its boiling point.

Tachycardia

A heart condition presenting with rapid beating, exceeding the normal resting rate, especially highlighting its impact on health when persistent.