Political Activists Make Use of Public Relations Techniques to Draw

question 2

True/False

Political activists make use of public relations techniques to draw attention to their causes.

Explain ethical considerations in product packaging and pricing strategies.

Differentiate between trading up and trading down strategies in product repositioning.

Identify and describe various shapes of product life cycles.

Explain the criteria for selecting a good brand name and give examples.

---

Definitions:

Unit Variable Cost (UVC)

Variable cost expressed on a per unit basis for a product.

Variable Cost (VC)

The sum of the expenses of the firm that vary directly with the quantity of a product that is produced and sold.

Variable Cost

Costs that change in proportion to the level of production or sales activity, such as raw materials or labor expenses.

Total Cost

The sum of all expenses incurred in the production and delivery of a product or service, including fixed and variable costs.