What Did Edward Bernays Mean by "Engineering Consent

question 37

Essay

What did Edward Bernays mean by "engineering consent"?

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Definitions:

Efficient Markets Hypothesis

A theory stating that asset prices fully reflect all available information, making it impossible to consistently achieve higher returns than the overall market.

Semistrong-Form

Part of the Efficient Market Hypothesis that asserts all publicly available information is reflected in asset prices, including historical data and all public disclosures.

Expected Return

The average return anticipated on an investment, factoring in the probabilities of each possible outcome.

Constant Rate

A fixed percentage or value used in calculations, often assumed in models forecasting growth or decay over time.