When Proctor & Gamble Wanted to Convince Teenagers That Making

question 61

Multiple Choice

When Proctor & Gamble wanted to convince teenagers that making videos of themselves trying to eat Tide Pod laundry detergent was a bad idea,they ______.

• A)had New England Patriots football star Ron Gronkowski make a video telling young people that Tide Pods are for washing clothing with,not for eating
• B)put serious messages on the laundry pod packaging
• C)monitored and responded to messages about the trend on social media
• D)All of these were public relations problems for the university.

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Definitions:

William James

An American philosopher and psychologist, often referred to as the father of American psychology, who made significant contributions to the fields of philosophy and psychology in the late 19th and early 20th centuries.

Sociohistorical Context

Refers to the social, cultural, and historical environment or background influencing an event or subject.

Wilhelm Wundt

A German physician, physiologist, and philosopher widely considered the father of experimental psychology, who founded the first formal laboratory for psychological research at the University of Leipzig.

19th Century

The period of time that stretches from January 1, 1801, to December 31, 1900, marking the nineteenth century in the Gregorian calendar.