Edward LBernays Is Remembered for Which of the Following Reasons

question 25

Multiple Choice

Edward l.Bernays is remembered for which of the following reasons?

• A)He invented the press release.
• B)He handled the public relations for O.J.Simpson following his criminal trial.
• C)He wrote the first book about public relations and taught early public relations courses.
• D)He made Elvis a star.

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Definitions:

Lois's Consumer Surplus

Generally refers to a consumer surplus but appears to erroneously attribute it to an individual named Lois; consumer surplus is the difference between what consumers are willing to pay for a good or service versus what they actually pay.

Willingness to Pay

The maximum amount an individual is prepared to spend for acquiring a good or service, reflecting their valuation of the item.

Consuming Benefit

Consuming benefit pertains to the utility or satisfaction a consumer derives from purchasing and using a product or service.

Consumer Surplus

The disparity between the price consumers are inclined to pay and what they truly disburse for a good or service.