Which of the Following Statements About the PR Campaign That

question 52

Multiple Choice

Which of the following statements about the PR campaign that followed the Tylenol tampering is true?

• A)It was successful because it succeeded in covering up what had happened.
• B)It was successful because it was immediate and honest.
• C)It was a failure because afterward people viewed the manufacturer as cold and uncaring.
• D)It was a failure because the company tried to handle media relations with a one-person office.

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Definitions:

Sources

Origins or points of origin from which something comes or can be obtained.

Dose Form

The physical form in which a drug is produced and dispensed, such as tablets, capsules, drops, or injections.

Treat Disease

The process of managing and providing medical care to alleviate or cure a disease.

Licensed Practitioner

A healthcare provider who has obtained the necessary education and skills and is licensed to provide specified healthcare to patients.