The Keurig 2

question 12

True/False

The Keurig 2.0 case study of consumers complaining about being forced to use nothing but official company coffee pods in the coffee maker demonstrates that if a company ignores complaints on social media,they will eventually go away.Responding to the critics would have just prolonged the problem.

---

Definitions:

Economic Status

An individual's or area's financial condition and stability, often measured by income, employment, and wealth indicators.

Annual Income

The total amount of money earned by an individual or business in one year from all sources.

Work Effort

The amount of physical or mental energy used to perform a task or achieve an objective.

Economic Pie

A metaphor for the total amount of wealth or resources available in an economy that can be distributed among its participants.