To Be Libelous,a Statement Must Be Published or Broadcast and Seen

question 65

True/False

To be libelous,a statement must be published or broadcast and seen by someone other than the author and the person who was defamed.

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Definitions:

Target Market Coverage

The extent to which a company aims to reach its potential market through its marketing efforts and distribution channels.

Distribution Density

The measure of how widely and closely a product or service is distributed and available to consumers within a market.

Geographical Area

A specific physical region or space defined by natural or artificial boundaries.

Administered Vertical Marketing System

A coordinated marketing channel where a single member coordinates activities, without formal agreements, to increase efficiency and effectiveness.