Which of the Following Would Be an Example of Potential

question 7

Multiple Choice

Which of the following would be an example of potential corporate conflict of interest?

• A)giving positive coverage of a charity event being chaired by the golfing buddy of your television station's owner
• B)covering an online business owned by the same parent company as your newspaper
• C)reporting about another media corporation your parent company partners with
• D)all of these

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Definitions:

Purchase Histories

Records of an individual's or organization's past purchases, used for analyzing buying behavior or trends.

Sentiment Mining

Data gathered by evaluating customer comments posted through social media sites such as Facebook and Twitter.

Quantitative Research

Structured responses that can be statistically tested to confirm insights and hypotheses generated via qualitative research or secondary data.

Primary Data

Data collected to address specific research needs.