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Strategic Planning
The process of defining a company’s strategy or direction and making decisions on allocating resources to pursue this strategy.
Tactical Planning
Short-term, detailed planning that supports strategic goals by focusing on day-to-day operations and resources.
Operational Planning
The process of creating specific procedures and actions to achieve tactical goals and objectives within a short time frame.
Competitive Differentiation
Unique combination of organizational abilities, products, and approaches that sets a company apart from competitors in the minds of customers.
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