Examlex
Which of the following relationships is true?
Arousal
A psychological and physiological state of being awake or reactive to stimuli, often crucial in driving consumer engagement and attention.
Pleasure
A feeling of happiness, enjoyment, or satisfaction derived from an experience.
Low Involvement
Refers to a consumer behavior situation in which the individual purchases a product with minimal research or decision-making effort.
Marketing Communications
The use of different channels and tools in promoting, selling, and distributing a product or service to the target audience.
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