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What is the baby-to-be called after 9 weeks of development?
Determinant Attributes
Specific characteristics or features of a product or service that influence the consumer's purchasing decision.
Evaluative Criteria
Consist of a set of salient, or important, attributes about a particular product.
Evoked Sets
Refer to a group of brands or products a consumer considers during the decision-making process before making a purchase.
Evoked Set
A group of relevant brands or products that a consumer remembers when making a purchase decision.
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