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In 1985 Michael Porter suggested three generic strategies:
Incremental Cash Flows
The additional cash flow a business receives from taking on a new project, used to analyze the profitability of that project.
Investment Requirement
The total capital and resources needed for a project, investment, or venture to proceed.
Time Value
The concept that money available today is worth more than the same amount in the future due to its potential earning capacity.
Payback Period
The time it takes for an investment to generate income or revenue equal to its cost, used to assess the feasibility or risk of an investment.
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