Examlex
The 'value discipline' approach to generic strategy rests on:
Demand
The measure of products or services that consumers are inclined and have the financial capacity to buy at assorted prices during a designated interval.
Exchange Rate
the price at which one currency can be exchanged for another, influencing international trade and investment.
Inflation Rate
The rate at which the general level of prices for goods and services is rising, and subsequently, purchasing power is falling.
Demand
The desire and ability of consumers to purchase goods or services at given prices.
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