The BCG Growth-Market Share Matrix Considers the Business's Position in Terms

question 23

Multiple Choice

The BCG growth-market share matrix considers the business's position in terms of its:

• A)market growth relative to the largest industry competitor and of real industry size
• B)market share relative to the largest industry competitor and of real industry growth rate
• C)market size relative to the largest industry competitor and of gross domestic product
• D)market share relative to a comparable US firm and of its future growth potential

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Definitions:

Marginal Utility

The additional satisfaction or utility gained from consuming one more unit of a good or service.

Total Utility

The total satisfaction received from consuming a certain amount of goods or services.

Marginal Utility

The change in satisfaction or benefit derived by consuming an additional unit of a good or service.

Utility

In the field of economics, the complete enjoyment or benefit derived from the consumption of a product or service.