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The four alternative approaches to managing international strategy are:
Personality Traits
Enduring characteristics that describe an individual's behavior, thinking, and emotions, often used to predict or explain their actions and reactions.
Biologically Endowed
Having natural traits, abilities, or characteristics that are genetically inherited or determined.
Mental Representations
Internal cognitive symbols that represent external reality, allowing individuals to think about objects and events not present.
Structuralism
An approach to psychology that seeks to understand the structure of the mind and its perceptions by analyzing those components most basic to consciousness.
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