A Directive Change Management Style Is Appropriate When Most of the Knowledge

question 24

True/False

A directive change management style is appropriate when most of the knowledge actually resides in the centre of the organisation.

---

Definitions:

Reference Groups

Groups that individuals refer to when making purchasing decisions or when evaluating their personal qualities.

Dissociative Reference Group

A group that an individual does not want to associate with, and therefore takes steps to distance themselves from in their purchasing decisions or behaviors.

Family Life Cycle

A series of stages through which a family progresses over time, influencing buying behaviors and marketing strategies.

Consumption Subculture

A distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity.