Why Do Many Radio Stations Not Have Local Programming

question 49

Multiple Choice

Why do many radio stations not have local programming?

• A) There is no audience for it.
• B) CRTC regulations forbid it.
• C) Local advertisers are not interested.
• D) It is more expensive than music.
• E) It is less popular than international news.

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Definitions:

Vertical Integration

A strategy where a company expands its business operations into different steps on the same production path, such as when a manufacturer owns its supplier and/or distributor.

Acquiring Suppliers

The process of taking over or purchasing suppliers to control the supply chain, reduce costs, or secure resources.

Distributors

Entities involved in the supply chain that purchase products from manufacturers and sell them to retailers or directly to consumers.

Diversification

A strategy of investing in a variety of assets to reduce exposure to any single asset or risk.