Which Method Do Public Relations Companies Use to Gather Information

question 63

Multiple Choice

Which method do public relations companies use to gather information about public opinion?

• A) Polling
• B) Internal public relations
• C) External public relations
• D) Image consulting
• E) News conferences

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Definitions:

Bond's Duration

Bond's duration measures the sensitivity of a bond's price to changes in interest rates, quantified as the weighted average time until the bond's cash flows are received.

Time To Maturity

Time to maturity refers to the remaining time until a financial instrument, such as a bond or loan, reaches its scheduled end date and the principal must be repaid.

Zero-Coupon Bond

A bond that is sold at a discount to its face value and pays no interest before maturing, at which point its face value is repaid to the holder.

Discount Rate

The interest rate used to calculate the present value of future cash flows, representing the opportunity cost of capital.