When General Motors Set Up Municipal Programs and Set Up

question 84

Short Answer

When General Motors set up municipal programs and set up scholarships for employees' children,this was an example of __________________.

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Definitions:

Coupons

Vouchers or codes that offer a discount or rebate on the purchase price of goods or services.

Previous Customers

Previous customers are individuals or entities that have previously purchased goods or services from a business, representing potential repeat business.

Mobile Marketing

Involves reaching customers through mobile devices, such as smartphones and tablets, via strategies like SMS messaging, mobile apps, and social media.

Text Messages

Short electronic messages sent over a phone network, commonly used for personal communication and increasingly for marketing purposes.