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Assume You Are Associated with a Railroad and a Train

question 44

Essay

Assume you are associated with a railroad and a train derails,dumping a toxic substance into a river.What public relations strategy would you advise this company to follow during this crisis period?


Definitions:

Functional Specializations

The division of work into distinct areas, each with its own expertise and responsibilities, within an organization.

Functional Structures

An organizational design where departments are divided based on specific functions or roles, such as marketing, finance, and operations.

Professional Identity

The self-concept based on attributes, beliefs, values, motives, and experiences as they relate to one's profession or career.

Departmentalization

The process of dividing an organization into different departments, which perform specific tasks or functions.

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