The Claim by Colgate That It "Cleans Your Breath While

question 12

Multiple Choice

The claim by Colgate that it "Cleans Your Breath While It Cleans Your Teeth" is an example of

• A) product placement.
• B) unique selling position.
• C) lowest common denominator.
• D) product positioning.
• E) subliminal advertising.

---

Definitions:

Efficiency Standard

A benchmark for measuring the optimal use of resources in the production of goods or the delivery of services.

100% Efficiency

A theoretical situation where all resources are utilized to their maximum capacity without any waste, often used as a benchmark or target in productivity and operations management.

Variances

Differences between planned figures and actual performance or results, often analyzed in budgets and standard costing.

Production Costs

The total cost incurred by a company to manufacture a product or offer a service, including raw materials, labor, and overhead expenses.