Examlex
Advertising's continued growth is a result of a plentiful society.
Reliability
The consistency and dependability of a measurement, test, or instrument over time or across different conditions or observers.
External Validity
The degree to which an experimental design actually reflects the real-world issues it is supposed to address.
Experimental Design
A research method for testing hypotheses by systematically manipulating variables to observe the effect on some behavior or mental process.
Real-world Issues
Practical problems or challenges that occur in everyday life, outside of controlled experimental settings.
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