What Kind of Research Examines How and Why Individuals Use

question 88

Multiple Choice

What kind of research examines how and why individuals use the mass media?

• A) Uses and gratifications studies
• B) Effects studies
• C) Content analysis
• D) Process studies
• E) Opinion surveys

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Definitions:

Cognitive

Pertaining to the mental processes involved in knowledge, understanding, learning, and thinking.

Class Consciousness

The awareness and understanding of one's place in a system of social classes, especially as it relates to the struggle between those classes.

Marxist Concept

A framework derived from the works of Karl Marx, focusing on the conflict between classes, the role of labor, and the critique of capitalism.

Social Consciousness

The awareness shared by individuals within a society regarding social inequality, injustice, and the need for social change.