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CBS learned about the Dan Rather "sweater factor" from
Egocentrism
A cognitive characteristic where an individual has difficulty in understanding that other people have their own perspectives and feelings.
Static Thinking
Static thinking is a cognitive approach where an individual perceives situations or concepts as unchanging and fails to recognize the potential for growth or alteration.
Symbolic Thinking
The process of using symbols, such as words or images, to represent objects, actions, or ideas not immediately present.
Limbic System
A complex system of nerves and networks in the brain, involving several areas near the edge of the cortex concerned with instinct and mood. It controls the basic emotions (fear, pleasure, anger) and drives (hunger, sex, dominance, care of offspring).
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