Which of the Following Research Methods Is Referred to as a "Heartthrob

question 25

Multiple Choice

Which of the following research methods is referred to as a "heartthrob approach"?

• A) Mash letters that direct stations' programming decisions
• B) Heart monitors attached to viewers as they respond to sports stars
• C) EKGs administered following soap opera viewing
• D) Hiring decisions based on the applicants' sex appeal
• E) Galvanic skin checks that favour short, photogenic stories and good-looking, smooth anchors

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Definitions:

Freudian Theory

A psychological theory developed by Sigmund Freud that posits unconscious forces such as wishful impulses and childhood experiences significantly influence behavior and mental states.

Twenty-First Century

The current century, spanning from the year 2001 to 2100.

Pleasure Principle

A concept in psychoanalytic theory referring to the driving force of the id that seeks immediate gratification of all desires, wants, and needs.

Executive Director

A senior management position in an organization, responsible for overseeing the administration, programs, and strategic plan of the company or organization.