Which Was the First Generation of Media Effects Theories

question 79

Multiple Choice

Which was the first generation of media effects theories?

• A) Minimalist
• B) Two-step flow
• C) Multistep flow
• D) Cumulative effects
• E) Powerful effects

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Definitions:

Accumulated Depreciation

The total amount of a tangible asset's cost that has been allocated as depreciation expense over its useful life.

Plant Assets

Long-term tangible assets used in the operation of a business, typically including items like machinery, buildings, and equipment.

Fair Market Value

The price at which an asset would sell in an open and competitive market where the buyer and seller each have reasonable knowledge of the relevant facts.

Estimated Useful Life

Estimated useful life is the period over which an asset is expected to be usable for its intended purpose, used to calculate depreciation.