Nestlé Was Unsuccessful in Early Attempts to Sell Its Chocolate

question 13

Multiple Choice

Nestlé was unsuccessful in early attempts to sell its chocolate in India.It discovered its chocolate bars were not suitable for the Indian markets because the candy became messy from sitting in direct sunlight without the benefit of air conditioning.Nestlé adopted an innovative strategy and developed Chocostick,a liquid chocolate,now very popular.Which management function did Nestlé use to solve its problem?

• A) planning
• B) meeting the competition
• C) organizing people, processes, and projects
• D) leading

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Definitions:

Equilibrium Rent

The rental price at which the quantity of properties landlords are willing to lease equals the quantity that tenants are willing to rent.

Quota

A type of trade restriction that limits the quantity of a good that can be imported or exported during a specific time period.

Market

Any structure that allows buyers and sellers to exchange any type of goods, services, and information.

Medallions

Licenses or permits, often used in reference to the system regulating taxis where a limited number of medallions are issued, granting the right to operate a cab.