An Advertisement for a Its Wireless Data Service Showed a Mannequin

question 94

Multiple Choice

An advertisement for a its wireless data service showed a mannequin of a laptop user perched on top of a billboard.The billboard caused fender-benders as drivers gawked,concerned that a distraught soul had climbed up and was ready to jump.Which kinds of skills would the company's marketing manager need the most to determine that the mannequin was creating bad publicity for the company?

• A) informational
• B) conceptual
• C) interpersonal
• D) decisional

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Definitions:

Organization Change

The process by which companies or organizations undergo transformations in structure, strategies, processes, or culture.

Parallel Learning Structures

Systems designed to exist alongside formal organizational structures, facilitating learning and innovation without disrupting everyday operations.

Organizational Hierarchy

A structured arrangement of roles and responsibilities within an organization, often visualized as a chart, that establishes a clear chain of command.

Existing Structure

The current organizational, systemic, or physical framework within which activities take place.