Narrative 1-1 Krispy Kreme Has Been Described by Many as "The Hottest

question 55

Multiple Choice

Narrative 1-1
Krispy Kreme has been described by many as "the hottest brand in America." The company's success in an environment that is not conducive to food operations succeeding is due to a mix of "shrewdness, original thinking, and entrepreneurship." The company originated in Winston-Salem, North Carolina, where it still operates a plant that fills a 23 kg bag with donut mix every seven seconds. It recently opened a new plant in Effingham, Illinois, that fills a bag every three seconds. This second plant allows the company to reduce costs while increasing its output. Vernon Rudolph founded and ran the company until 1973, when he died without naming a successor. His death caused the company problems for the next decade.
-Refer to the Narrative 1-1.Which role did Rudolph play as the entrepreneur who founded the company?

• A) the managerial role
• B) the informational role
• C) the decisional role
• D) the organizational role

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Definitions:

Incentive Compensation

A form of payment designed to reward employees for achieving specific performance targets or objectives.

Balanced Scorecard

A strategic planning and management system used to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals.

Strategic Initiatives

Major actions or programs undertaken by an organization to achieve long-term objectives and competitive advantage.

Internal Processes Perspective

An angle of the Balanced Scorecard framework focusing on optimizing operations and production processes to meet strategic goals.