Narrative 1-4 In 2004, Coca-Cola and PepsiCo Launched Two Mid-Calorie Sodas, C2

question 23

Multiple Choice

Narrative 1-4
In 2004, Coca-Cola and PepsiCo launched two mid-calorie sodas, C2 and Pepsi Edge, banking on the low-carb trend. Carb-conscious consumers rejected the drinks en masse since one of the key tenets of low-carb diets is to avoid refined sugar in any amount. The new brands grabbed a combined market share of less than 1 percent.
-Refer to the Narrative 1-4.Which level of management at each company was responsible for determining that the soda should be deleted from the product line?

• A) middle management
• B) team leaders
• C) product supervisors
• D) top management

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Definitions:

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The strategic approach to attracting, retaining, and developing skilled individuals to meet organizational needs.

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