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Narrative 3-1 Dofasco, Inc. Is a Different Kind of Steel Company. Tiny

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Narrative 3-1
Dofasco, Inc. is a different kind of steel company. Tiny by industry standards, the Canadian-based company has just 8,500 employees and a market cap of $2.3 billion. Dofasco operates with a close eye on the "triple bottom line." In addition to tracking financial metrics, Dofasco also monitors its impact on society and the environment. As a result, the company has outperformed many of its biggest competitors. Despite a recent slump in the automobile industry, which accounted for 50 percent of its business, Dofasco ran at 100 percent capacity and finished as one of the only integrated steelmakers in all of North America to make a profit that year. Dofasco is also one of the only companies in the steel industry without a union, and its employees like it that way. Employee turnover at the company's main operation is less than one percent annually. Part of its low turnover rate is due to the company's concern about protecting its external environment. As the CEO of the company said, "One way to get happy employees is not to wreck their community in which they live."
-Refer to the Narrative 3-1.Kyoto Protocol is another steel producer in Canada.Which aspect of Dofasco's specific environment is Kyoto Protocol part of?


Definitions:

Big Box Stores

Large retail establishments, typically part of a chain, that offer a wide variety of goods under one roof in sizable, warehouse-like spaces.

Demand Curve

A graphical representation showing the relationship between the price of a good or service and the quantity demanded by consumers.

Benefits a Firm

The advantages or positive outcomes that accrue to a company, such as increased revenue, market share, brand loyalty, or competitive advantage.

Price Discrimination

The practice of selling the same product to different resellers (wholesalers, distributors, or retailers) or to the ultimate consumer at different prices; some, but not all, forms of price discrimination are illegal.

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