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Narrative 3-1 Dofasco, Inc. Is a Different Kind of Steel Company. Tiny

question 28

Multiple Choice

Narrative 3-1
Dofasco, Inc. is a different kind of steel company. Tiny by industry standards, the Canadian-based company has just 8,500 employees and a market cap of $2.3 billion. Dofasco operates with a close eye on the "triple bottom line." In addition to tracking financial metrics, Dofasco also monitors its impact on society and the environment. As a result, the company has outperformed many of its biggest competitors. Despite a recent slump in the automobile industry, which accounted for 50 percent of its business, Dofasco ran at 100 percent capacity and finished as one of the only integrated steelmakers in all of North America to make a profit that year. Dofasco is also one of the only companies in the steel industry without a union, and its employees like it that way. Employee turnover at the company's main operation is less than one percent annually. Part of its low turnover rate is due to the company's concern about protecting its external environment. As the CEO of the company said, "One way to get happy employees is not to wreck their community in which they live."
-Refer to the Narrative 3-1.Which technique would Dofasco most likely have used to keep apprised of environmental changes that could affect how the company does business?

Definitions:

Intrinsic Motivation

The drive to engage in activities for their own sake, due to internal satisfaction rather than external rewards.

Autonomy

the capacity to make an informed, uncoerced decision; often referring to one's independence or self-governance.

Relatedness

The need to feel connected and involved with others; it's a fundamental psychological component of human motivation according to some theories.

Self-determination Theory

A theory of motivation that suggests people are most motivated when they feel autonomous, competent, and related to others.