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Briefly differentiate the two basic approaches used for monitoring customers.
Sociologists
Scientists who study the development, structure, and functioning of human society and social behavior.
C. Wright Mills
An influential American sociologist known for his works on the power structure of society and the role of the intellectual in public life.
Structural Factors
The underlying social, economic, political, and organizational conditions that shape individuals' opportunities and behaviors within a society.
Divorce Rate
A statistical measure that represents the number of divorces occurring within a given population during a specified period, often per 1,000 inhabitants.
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