Narrative 4-1 IBM Has a Long-Standing "Reinventing Education" Program, Which Involves Intensive

question 55

Multiple Choice

Narrative 4-1
IBM has a long-standing "Reinventing Education" program, which involves intensive research into how educational institutions can use the fruits of new technologies to transform what they do and thereby improve education. In the process, the program is helping to shape a market of significant interest to IBM. IBM views the program as an investment rather than as a charitable contribution.
-What are company costs of being socially responsible offset by?

• A) a better product or corporate reputation that results in stronger sales or higher profit margins
• B) higher employee morale that results in less turnover costs
• C) better government relations that results in higher tax credits and other incentives
• D) a higher corporate profile in the media that results in a less likelihood of boycotts or other negative social responses

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Definitions:

Code-and-Retrieve Programs

Software tools used in qualitative research for organizing, coding, and retrieving data from text-based information.

Text

Written or printed words, especially the main body of work in books, documents, or other written materials.

Coding Categories

Classes or groups where data is organized during the analysis phase of a research to facilitate the identification of themes or patterns.