Narrative 4-1 IBM Has a Long-Standing "Reinventing Education" Program, Which Involves Intensive

question 55

Multiple Choice

Narrative 4-1
IBM has a long-standing "Reinventing Education" program, which involves intensive research into how educational institutions can use the fruits of new technologies to transform what they do and thereby improve education. In the process, the program is helping to shape a market of significant interest to IBM. IBM views the program as an investment rather than as a charitable contribution.
-What are company costs of being socially responsible offset by?

• A) a better product or corporate reputation that results in stronger sales or higher profit margins
• B) higher employee morale that results in less turnover costs
• C) better government relations that results in higher tax credits and other incentives
• D) a higher corporate profile in the media that results in a less likelihood of boycotts or other negative social responses

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Definitions:

Employee Capital

The value employees bring to a company in terms of their skills, knowledge, and experience.

Knowledge Management

The act of generating, disseminating, utilizing, and overseeing an organization's knowledge and information to fulfill its goals.

External Environment

The external factors, conditions, and influences that affect an organization's performance and operations, including economic, political, social, and technological aspects.

Intellectual Capital

The intangible value of an organization made up of its knowledge, relationships, and human talent.