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Narrative 6-1
The Rolling Stones are the most successful act in the music industry largely because they run the band as a business-Rolling Stones Inc. Since 1989, the band has generated more than $1.5 billion in gross revenues. That total includes sales of records, song rights, merchandising, sponsorship money, and touring. Unlike some other groups, the Stones carry no antibusiness baggage. The company licenses over 50 products from underwear to formalwear. Its record earnings from one tour came from the Voodoo Lounge tour in 1994, which grossed $121.2 million. Over the past decade, the group's songwriting has made about $56 million. The next time you see Mick Jagger, think of him as the highly successful CEO of a mid-sized corporation. The goal of the corporation is to continue providing products that differ from its competitors' offerings so that fans will continue to pay a premium price for what it sells.
-Refer to the Narrative 6-1.Which kind of positioning strategy does Rolling Stones Inc.use?
Sixteenth Century
The period from the year 1501 to 1600, marked by significant events such as the Renaissance, the Reformation, and the beginning of European colonialism in the Americas.
Mesoamerican Civilizations
Ancient societies that developed in what is now Mexico and Central America before the Spanish conquest, including the Aztecs, Mayans, and Olmecs.
Aztec Civilization
An indigenous civilization that was highly advanced and flourished in central Mexico in the 14th to 16th centuries before being conquered by the Spanish.
North American Cultures
Diverse and rich cultures of the indigenous peoples and immigrant populations that have inhabited and developed across the North American continent.
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