What Is an Organization Said to Have If It Has

question 36

Multiple Choice

What is an organization said to have if it has the assets,capabilities,processes,information,and knowledge used to improve its effectiveness and efficiency,to create and sustain competitive advantage,and to fulfill a need or solve a problem?

• A)grand strategies  
• B)distinctive competencies  
• C)competitive advantages  
• D)resources

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Definitions:

Psychographic Segmentation

The process of dividing a market into segments based on consumer personality traits, values, attitudes, interests, and lifestyles.

Marketing Mix

The set of controllable tactical marketing tools—product, price, place, and promotion—that a company uses to produce a desired response from its target market.

Distinctive Understanding

A unique comprehension or insight that sets an individual or concept apart from others.

Complex Product

A product that is made up of multiple components and involves intricate features, requiring a detailed understanding and specialized knowledge to use or maintain.