Specialized Bicycle Components Introduced the First Major-Production Mountain Bike in 1980

question 102

Multiple Choice

Specialized Bicycle Components introduced the first major-production mountain bike in 1980. Two-thirds of its profits come from the sale of mountain bikes. It is recognized worldwide for its ability to design and produce superior mountain bikes. Which of the following terms best defines this ability?

• A)customer sustainability  
• B)organizational advantage  
• C)relative competence  
• D)distinctive competence

---

Definitions:

Quality

The measure of excellence or state of being free from defects, deficiencies, and significant variations, brought by strict and consistent adherence to measurable and verifiable standards to achieve uniformity of output.

Object

Any entity that is tangible or intangible, capable of being recognized, described, and possibly interacted with.

Emotional Ways

Approaches or methods that are heavily influenced by or appeal to emotions, often used in making decisions or in interpersonal communications.

Branding

involves creating a distinct image, identity, and reputation for a product, service, or organization in the mind of the target audience, using elements such as logos, messaging, and design.