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ARI is a leading provider of sales and profit-building technology services for equipment dealers.When Unverferth Manufacturing wanted to change the way it supplied information to its dealers by implementing a website,it contacted ARI.ARI provided a solution that allowed Unverferth to replace its paper catalogues with catalogues on CDs and to create a website.Aided by supplier involvement,Unverferth was able to eliminate costly paper catalogues and gain the ability to provide up-to-the-minute information to its dealers.Which approach to innovation is this incremental change an example of?
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