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Narrative 7-2
An Internet strategy enabled Nestlé to change its way of doing business and allowed the company to change its staid, risk-averse culture. Nestlé leaders overhauled company processes-from buying raw materials to processing purchase orders to marketing the roughly 2,000 products under its 200 brands.
-Refer to the Narrative 7-2.Which type of change did Nestlé use to reinvent the company?
Medically Hopeless
A condition or situation where medical intervention is unlikely to result in improvement or cure.
Moral Obligation
A duty which arises from ethical or moral principles that govern a person's behavior and actions.
Utilitarian
Pertaining to the ethical theory that the best action is the one that maximizes utility, usually defined as maximizing happiness and reducing suffering.
Morally Acceptable
Actions or decisions that are considered right or ethical according to a moral code or ethical standards.
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