Narrative 8-1 India Has the Fastest-Growing Demand for Consumer Products in the in the World

question 51

Multiple Choice

Narrative 8-1
India has the fastest-growing demand for consumer products in the world. In recent years, Coca-Cola attempted to enter the Indian market once again. Coca-Cola's first attempt to enter the Indian market a decade earlier was grossly mismanaged, which led to the company losing 20 billion Indian rubles. In that first attempt, Coca-Cola purchased Thumbs Up, the leading India-based carbonated soft drink. The company hoped to replace Thumbs Up with Coke while maintaining the Thumbs Up distribution strategy. For its return to the market, Coca-Cola built five plants, cut costly staff, revamped transport, shrunk bottles, and made the bottles lighter to increase a truck's carrying capacity. It also increased its number of distributors and dumped a global advertising campaign that proved irrelevant to the Indian market.
-Refer to the Narrative 8-1.Which kind of strategy has Coca-Cola used for its second entry into the Indian market?

• A) global consistency
• B) market differentiation
• C) local adaptation
• D) acculturation

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Definitions:

Telephone Professionalism

The practice of maintaining courteous and efficient communication over the telephone in a professional setting.

Automated Phone Systems

Telecommunication systems that manage calls without human intervention, often used in customer service to route calls or provide pre-recorded information.

Interactive Pager

A pager designed for two-way communication. The pager screen displays a printed message and allows the physician to respond by way of a mini keyboard.

Pager Types

Various categories or models of pagers, which are electronic devices used for sending or receiving messages.