The Job of the Concepts Managers at Starbucks Is to Use

question 125

Multiple Choice

The job of the concepts managers at Starbucks is to use a cross-functional team to develop four to six new beverages annually. Why does Starbucks use this type of team?

• A)Doing so allows the company to use employees from various departments with varying perspectives to address the task. 
• B)Doing so creates a means for outsourcing new-product development. 
• C)Doing so allows Starbucks to use an aggregated product plan. 
• D)Doing so ensures that Starbucks will always have products in each stage of the product life cycle.

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Definitions:

Puerto Rico

An unincorporated territory of the United States located in the northeastern Caribbean Sea, known for its vibrant culture, history, and natural beauty.

Broad-Based Prosperity

Economic growth and success that is widespread, reaching various sectors and levels of society.

American Revolution

The period (1765-1783) during which the thirteen American colonies fought for and gained independence from Great Britain.

All-Black Company

A military or business organization composed entirely of African American members, historically significant due to racial segregation practices.