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Narrative 10.-2 Ivy Ross, Mattel's Head of Design and Packaging for Its

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Narrative 10.-2
Ivy Ross, Mattel's head of design and packaging for its girls' division, needed a new toy that was part construction set and part craft kit. Ross built a team from various departments (designers from research and development, model makers from production, copywriters from marketing, etc.) and assigned them the task of developing the new toy. The 12-member team was freed from all other duties so they could concentrate on developing this new toy. During their first week together, members were exposed to different ways of thinking. One of the hardest things the group had to deal with was the lack of structure. It took participants nearly two weeks to realize that there was no schedule for their activities. The strength of the team lay in its members' abilities to build on one another's ideas and to trust one another.
-Refer to the Narrative 10-2.Which of the following is one advantage associated with the creation of such teams?


Definitions:

Psychological Groups

Collections of individuals who share emotional connections, common purposes, or identify as members of the same group.

Cohesive Groups

Groups characterized by strong interpersonal bonds among members, leading to high levels of cooperation and team effectiveness.

Informal Groups

Unofficial and emerge from relationships and shared interests among members.

Formal Groups

Officially recognised and supported by the organisation.

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