Narrative 10.-2 Ivy Ross, Mattel's Head of Design and Packaging for Its

question 23

Multiple Choice

Narrative 10.-2
Ivy Ross, Mattel's head of design and packaging for its girls' division, needed a new toy that was part construction set and part craft kit. Ross built a team from various departments (designers from research and development, model makers from production, copywriters from marketing, etc.) and assigned them the task of developing the new toy. The 12-member team was freed from all other duties so they could concentrate on developing this new toy. During their first week together, members were exposed to different ways of thinking. One of the hardest things the group had to deal with was the lack of structure. It took participants nearly two weeks to realize that there was no schedule for their activities. The strength of the team lay in its members' abilities to build on one another's ideas and to trust one another.
-Refer to the Narrative 10-2.Why was Mattel able to make effective use of teams in this case?

• A) The group had a clear purpose.
• B) Rewards were available for individual performance.
• C) The job could be done by individuals working independently.
• D) The lack of resources made employees work more closely together.

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Definitions:

Macrofinancing

Financial operations and policies on a large scale, often involving significant amounts of money and impacting the broader economy.

Exporting

The process of trading products or services made in one country with purchasers in a different country.

Direct Investment

An investment in which a company or individual holds a direct ownership stake in a foreign company or assets.

Global Market Entry Strategy

The planned method of delivering goods or services to a new target market and distributing them there.