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Narrative 10.-2 Ivy Ross, Mattel's Head of Design and Packaging for Its

question 14

Multiple Choice

Narrative 10.-2
Ivy Ross, Mattel's head of design and packaging for its girls' division, needed a new toy that was part construction set and part craft kit. Ross built a team from various departments (designers from research and development, model makers from production, copywriters from marketing, etc.) and assigned them the task of developing the new toy. The 12-member team was freed from all other duties so they could concentrate on developing this new toy. During their first week together, members were exposed to different ways of thinking. One of the hardest things the group had to deal with was the lack of structure. It took participants nearly two weeks to realize that there was no schedule for their activities. The strength of the team lay in its members' abilities to build on one another's ideas and to trust one another.
-Refer to the Narrative 10-2.Management did not set a time schedule for completion of the new toy development process.By so doing,what were Mattel team members given?

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