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Narrative 12-1
Unilever has operations in 150 countries. Recently, Unilever took 100 of these top managers on a jungle retreat to Costa Rica. To the dismay of Unilever's chair, no women were in the group. Upon investigation, he learned that only one woman had even been invited. As the retreat progressed, its participants commented on the richness of diversity in nature and how for anything to grow, there needs to be diversity. These comments caused Unilever's chair to establish an executive committee to examine practical ways to overcome barriers to women's promotion. They decided to avoid setting numerical targets because they encourage positive discrimination and instead examined recruitment and promotion practices.
-Refer to the Narrative 12-1.Why is Unilever's initiative an example of a diversity program?
Firms
Business organizations or entities engaged in commercial, industrial, or professional activities, aiming to generate profits through the provision of goods or services.
Workers
Individuals engaged in any form of economic activity to earn wages or salary.
Market Wage
The prevailing rate of pay for work in a particular field or occupation in the competitive market.
Profit Maximizing
The process of increasing the difference between total revenue and total cost to achieve the highest possible profit.
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