Marketers Often Appeal to Consumers' Needs as Defined by Maslow's

question 115

Multiple Choice

Marketers often appeal to consumers' needs as defined by Maslow's hierarchy. Schlage,a lock manufacturer,shows how much protection its locks provide. Clorox developed several types of wipes to eliminate concerns about infectious germs. Which of Maslow's needs are both marketers appealing to?

• A)achievement  
• B)belongingness  
• C)safety  
• D)physiological needs

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Definitions:

Presenteeism

The act of attending work while sick, resulting in reduced productivity and potentially prolonging illness.

Attending Work

The act of being physically present and engaged in the workplace environment as required by one's employment obligations.

Stressed

The feeling of being overwhelmed or unable to cope with mental or emotional pressure.

Ill

Suffering from a disease or in poor health.