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The city of Cairo has the world's greatest collection of Islamic buildings and statues.It would seem an ideal location for Muslim tourists,but unfortunately,preservation activities have been inadequate and often more destructive than constructive.Imagine that the Egyptian government is instituting a marketing campaign to motivate tourists to spend their vacation dollars in Cairo.Imagine tourists visiting Cairo are being motivated to never visit there again due to the fact that every old building they saw seemed more likely to cave in than the last one they had seen.What would occur in terms of motivational theory?
Bright Light
Refers to intense illumination that can influence mood, circadian rhythms, and visual processes.
Circadian Rhythm
An internal biological clock regulating the sleep-wake cycle and other physiological processes in a roughly 24-hour cycle.
Weekends
The part of the week traditionally reserved for rest and leisure activities, in many cultures spanning Saturday and Sunday.
Staying Up
The act of remaining awake, especially longer than usual or during the night.
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