When Scotiabank,one of Canada's Largest Financial Service Providers,wanted to Develop

question 28

Multiple Choice

When Scotiabank,one of Canada's largest financial service providers,wanted to develop a customer-focused sales and service culture,it avoided information overload by limiting the number of communication vehicles used. Which type of communication did the executive team use to develop the plan?

• A)upward  
• B)dyadic  
• C)horizontal  
• D)downward

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Definitions:

Habituation

A process by which an animal decreases or stops its response to a repetitive stimulus that does not bring any inherent reward or harm.

Empiricist

A person or theory that emphasizes the role of sensory experience in the formation of ideas, arguing that knowledge comes primarily from experience.

Rene Descartes

A 17th-century French philosopher, mathematician, and scientist who is considered one of the founders of modern philosophy.

George Berkeley

George Berkeley was an Irish philosopher who advanced the theory of immaterialism, arguing that material objects exist only in the mind and through perception.